Hi, my name is Matt Neznanski. I’m a specialist in using content to meet audiences’ increasingly specific information needs. You could call it content strategy. You could call it audience development. It’s all communication and customer service.
Read my story, check out my resume details, and examples of my work and writing. If you’d like some help getting control of your organization’s content and/or meeting your audience’s needs (including figuring out who they are), contact me.
A mobile strategy puts utility first and should form the core values of the organization: provide information people use to organize their lives. From there, habit and trust allow readers to appreciate the lofty, hard-hitting stuff. Continue reading
Calls for community newspapers to have a strategy for the iPad are misguided — unless they’re really suggesting a whole new way of gathering and presenting information. Continue reading
I was asked by my boss this week to respond to some strategic planning coming from the company, specifically related to crafting distinct roles for print and online in newsrooms. Here’s my take on making that happen. Continue reading
I had a chance to hear Tim Leatherman, inventor of the multi-tool today (yes there is a guy named Leatherman). He was featured at Speakerlunch a monthly pep-talk for entrepreneurs put on by a local guy in Corvallis. I came … Continue reading
I just finished leading a team in developing a niche news and information site for brass that we’re calling The Money Side of Life.
Money Side of Life starts as a blog written by a team of bloggers, designers and video producers with the goal of informing and inspiring people to take control of their money and live more fulfilling lives. In the future, we envision many more opportunities for reader involvement: events, contests, and more.
What was interesting from a content-wrangling perspective was the process of defining what we wanted the site to do, planning which social media platforms to use and how, and getting the editorial workflow into place. I was stoked to install EditFlow, a plugin that creates a robust editorial backend on WordPress that is very flexible and easy to understand.
Right now, our focus is on ramping up a less-periodic content team into a multiple-post-per-day operation. Then we’ll continue to refine our focus and develop reader habits.
Pretty exciting stuff. Follow us on Twitter (@MoneySideofLife) and Facebook.