A recent post by Joshua Porter attempts to sum up Apple’s innovation strategy: “Make the very best products. Business will follow,” he concludes. In it, Porter tracks down a quote by Steve Jobs in which he says the company does no market research:
“We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products.”*
If this isn’t bull, it’s foolish.
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