The end of publishing? Not exactly…

Here’s a great video that highlights a key point in the real disruptive power that the Web has had on publishing of all stripes. Stick with it until the end.

Apparently created by Penguin Group USA for a sales conference of Dorling Kindersley Books, it’s really a clever look at how off-base curmudgeons’ laments really are. Bravo!

Thanks to Lost Remote for the tip.

Working on an iPad strategy? Hold on there, tiger

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I’m not going to point any fingers because I think everyone has the best of intentions, but I fear that calls for community newspapers to have a strategy for the iPad are misguided — with one caveat, which I’ll get to.

Apple’s new touchscreen device kind of looks like an e-reader and, chances are, it’ll excel at that function. But to expect that old print-centric information architecture and design will be rescued by an e-reader in everyone’s bag is like tilting at windmills. That train left the station a long time ago, folks.

The iPad, rather, is an extension of the mobile ethos of information delivery based on locality and specificity:

What information do I need to know about where I am, on topics of interest, from people I trust.

Now, if an iPad strategy is a wholesale reinvention of the newsroom and means development of a brand new content strategy, I’m all for it. Because in reality (maybe more than Steve Jobs wants to admit), the iPad is just a big mobile phone that doesn’t make phone calls.

My concern is that newsrooms — especially small community newsrooms — aren’t prepared to provide information in an always-on mobile world anyway. And to focus on one aspect of a product (the e-reader) but miss the real power in its connectivity is going to be devastating.

I remain cautiously optimistic.

Attention as a resource

Chew on this bit of full RSS feed philosphy from John Gruber (@daringfireball) when you’re doing whatever you do on the weekend:

Subscribers to a full-content RSS feed are among the readers paying the most attention, but generate among the least web page views.

A reader asking for a full-content RSS feed is a reader who wants to pay more attention to what you publish. There have to be ways to thrive financially from that.

Thanks to @danielbachhuber for the tip-off.