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	<title>Matt Neznanski &#187; Strategy</title>
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	<link>http://mattneznanski.com</link>
	<description>A media, technology, journalism and idea mashup.</description>
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		<title>On pandas, lobsters and apps that rock both.</title>
		<link>http://mattneznanski.com/2010/07/pandas-lobsters-apps/</link>
		<comments>http://mattneznanski.com/2010/07/pandas-lobsters-apps/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 19:00:57 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=350</guid>
		<description><![CDATA[Adam Rifkin argues that Google looks at solving every problem with search while Facebook and Twitter are cleaning up the social realm. He's probably right, but today it's easier than ever before to have a toolbox full of all the best stuff and to whip out the right app for what I need right now.


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</ul>]]></description>
		<wfw:commentRss>http://mattneznanski.com/2010/07/pandas-lobsters-apps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>With quality information, everything else falls into place</title>
		<link>http://mattneznanski.com/2010/06/with-quality-information-everything-else-falls-into-place/</link>
		<comments>http://mattneznanski.com/2010/06/with-quality-information-everything-else-falls-into-place/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:06:37 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[knight news challenge]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=345</guid>
		<description><![CDATA[Give 'em what they want. And what they want is solid information.


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</ul>]]></description>
		<wfw:commentRss>http://mattneznanski.com/2010/06/with-quality-information-everything-else-falls-into-place/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An iPad strategy is only as good as the information flow</title>
		<link>http://mattneznanski.com/2010/03/an-ipad-strategy-is-only-as-good-as-the-information-flow/</link>
		<comments>http://mattneznanski.com/2010/03/an-ipad-strategy-is-only-as-good-as-the-information-flow/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:25:10 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[practices]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=325</guid>
		<description><![CDATA[Calls for community newspapers to have a strategy for the iPad are misguided -- unless they're really suggesting a whole new way of gathering and presenting information.


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<li><a href='http://mattneznanski.com/2008/05/make-new-friends-but-keep-the-old/' rel='bookmark' title='Permanent Link: Make new friends, but keep the old&#8230;'>Make new friends, but keep the old&#8230;</a></li>
<li><a href='http://mattneznanski.com/2009/09/creating-distinct-roles-for-print-and-online/' rel='bookmark' title='Permanent Link: Creating distinct roles for print and online'>Creating distinct roles for print and online</a></li>
</ul>]]></description>
		<wfw:commentRss>http://mattneznanski.com/2010/03/an-ipad-strategy-is-only-as-good-as-the-information-flow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attention as a resource</title>
		<link>http://mattneznanski.com/2010/03/attention-as-a-resource/</link>
		<comments>http://mattneznanski.com/2010/03/attention-as-a-resource/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 23:04:36 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[rss]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=321</guid>
		<description><![CDATA[What are readers who ask for full RSS feeds really telling you? John Gruber says it's that they want to pay more attention to you and share you with their friends.]]></description>
		<wfw:commentRss>http://mattneznanski.com/2010/03/attention-as-a-resource/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hey newspapers, quit worrying about what Google&#8217;s buying and serve your customers</title>
		<link>http://mattneznanski.com/2009/12/hey-newspapers-quit-worrying-about-what-googles-buying-and-serve-your-customers/</link>
		<comments>http://mattneznanski.com/2009/12/hey-newspapers-quit-worrying-about-what-googles-buying-and-serve-your-customers/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 01:35:27 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[market forces]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://www.mattneznanski.com/?p=250</guid>
		<description><![CDATA[Because technologies change, merge and shift, newspaper advice to advertisers and platforms for them must be flexible enough to adapt. Local business doesn't need another business directory, they need a partner and a media hub.


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<li><a href='http://mattneznanski.com/2008/04/reader-frequency-the-elephant-in-the-room/' rel='bookmark' title='Permanent Link: Reader frequency: The elephant in the room?'>Reader frequency: The elephant in the room?</a></li>
</ul>]]></description>
		<wfw:commentRss>http://mattneznanski.com/2009/12/hey-newspapers-quit-worrying-about-what-googles-buying-and-serve-your-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The elephant in the college town: university news and communications</title>
		<link>http://mattneznanski.com/2009/11/the-elephant-in-the-college-town-universty-news-and-communications/</link>
		<comments>http://mattneznanski.com/2009/11/the-elephant-in-the-college-town-universty-news-and-communications/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 23:29:13 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[coverage]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://www.mattneznanski.com/?p=238</guid>
		<description><![CDATA[Universities in college towns have communication staffs that rival or exceed the number of journalists at the local paper. Is it cool to publish the university's science writing when your newsroom can't get it done?


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<li><a href='http://mattneznanski.com/2010/01/got-multiple-calendars-in-print-make-a-go-and-do-column-instead/' rel='bookmark' title='Permanent Link: Got multiple calendars in print? Make a go-and-do column instead.'>Got multiple calendars in print? Make a go-and-do column instead.</a></li>
<li><a href='http://mattneznanski.com/2009/09/creating-distinct-roles-for-print-and-online/' rel='bookmark' title='Permanent Link: Creating distinct roles for print and online'>Creating distinct roles for print and online</a></li>
</ul>]]></description>
		<wfw:commentRss>http://mattneznanski.com/2009/11/the-elephant-in-the-college-town-universty-news-and-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating distinct roles for print and online</title>
		<link>http://mattneznanski.com/2009/09/creating-distinct-roles-for-print-and-online/</link>
		<comments>http://mattneznanski.com/2009/09/creating-distinct-roles-for-print-and-online/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 22:39:48 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=210</guid>
		<description><![CDATA[I was asked by my boss this week to respond to some strategic planning coming from the company, specifically related to crafting distinct roles for print and online in newsrooms. Here's my take on making that happen.


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<li><a href='http://mattneznanski.com/2008/03/serving-readers/' rel='bookmark' title='Permanent Link: Serving readers'>Serving readers</a></li>
</ul>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;We don&#8217;t want to be Facebook. Facebook is Facebook.&#8221;</title>
		<link>http://mattneznanski.com/2008/05/we-dont-want-to-be-facebook-facebook-is-facebook/</link>
		<comments>http://mattneznanski.com/2008/05/we-dont-want-to-be-facebook-facebook-is-facebook/#comments</comments>
		<pubDate>Wed, 28 May 2008 04:37:12 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://www.mattneznanski.com/?p=133</guid>
		<description><![CDATA[Thanks to a recent conversation with a local economic development expert and programmer/web guru, I finally have a two line explanation of Web 2.0: User-centric Open data Obviously, there&#8217;s a bunch to unpack there, which gives an aspiring new media strategist some hope for a prosperous future of innovation. On Friday, mediabistro reported that NYT [...]


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</ul>]]></description>
		<wfw:commentRss>http://mattneznanski.com/2008/05/we-dont-want-to-be-facebook-facebook-is-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make new friends, but keep the old&#8230;</title>
		<link>http://mattneznanski.com/2008/05/make-new-friends-but-keep-the-old/</link>
		<comments>http://mattneznanski.com/2008/05/make-new-friends-but-keep-the-old/#comments</comments>
		<pubDate>Tue, 06 May 2008 16:30:25 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.mattneznanski.com/?p=128</guid>
		<description><![CDATA[Note: This post started as a reply to a post by WeMediaGuru, but it just got too long for that format and turned into its own animal. Today, Jason at wemediaguru notes words from Mike Blinder of the consulting firm The Blinder Group, which works with media companies to maximize revenue: The mafia (yellow pages) [...]


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</ul>]]></description>
		<wfw:commentRss>http://mattneznanski.com/2008/05/make-new-friends-but-keep-the-old/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reader frequency: The elephant in the room?</title>
		<link>http://mattneznanski.com/2008/04/reader-frequency-the-elephant-in-the-room/</link>
		<comments>http://mattneznanski.com/2008/04/reader-frequency-the-elephant-in-the-room/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 17:36:41 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.mattneznanski.com/?p=118</guid>
		<description><![CDATA[There&#8217;s an interesting conversation on new ad models going on in the Poynter online news e-mail list that started yesterday with Steve Yelvington, who forwarded a post from his blog for discussion: The argument goes like this: We have an audience problem. We can fix our sales incentives, train our people, tune our pricing and [...]


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<li><a href='http://mattneznanski.com/2009/11/the-elephant-in-the-college-town-universty-news-and-communications/' rel='bookmark' title='Permanent Link: The elephant in the college town: university news and communications'>The elephant in the college town: university news and communications</a></li>
<li><a href='http://mattneznanski.com/2009/09/creating-distinct-roles-for-print-and-online/' rel='bookmark' title='Permanent Link: Creating distinct roles for print and online'>Creating distinct roles for print and online</a></li>
</ul>]]></description>
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