Content and audience lessons from Walt Disney

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“The one thing that [Walt] never let is forget was it is all about the audience…

…It’s tough to hear… but no one cares about us … If we can find ways to deliver news and cultivate communities that engage, inspire and inform readers, they will find real value in spending their time and attention with us. And when value is delivered, value is received, whether that be through subscriptions, advertising, event admissions, donations or other forms.”

Via: Online Journalism Review

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