Doc Searls on staking out beachheads for TV

Doc Searls makes several great observations about where television’s going, especially in light of Al Jazeera’s online streaming (free of goofy cable restrictions) and complete ownership of news coming out of the Middle East for the past month and more.

Most compelling are his reference to Terry Heaton’s beachheads, each of which set a goal for capturing an aspect of online viewership without necessarily obsessing over “where the money is.” Heaton likens it to Wayne Gretsky’s “skating to where the puck is going to be”:

This strategy is to get us ahead of that and let the revenue grow into it. None of these will break the bank, and they’ll position us to move quickly regardless of which direction things move or how fast.

We all know how well the strategy worked for Gretzky.

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