I had the opportunity to attend a Facebook Small Business Boost seminar this week. I wrote a more detailed post for the brass blog, but here are some key takeaways:

  • The limit of organic reach on Facebook, while an annoyance to brands, sheds some light on Facebook’s focus on user experience: people don’t log on for branded content, so they limit non-promoted posts.
  • Photos and customer experiences get shared, and what gets shared makes it into news feeds.
  • Networking with organizations and causes that you believe in helps to expand your reach, just like good old-fashioned networking.

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