I've worked to build products, leading cross functional teams and using data and analytics to plan and design new features for more than a decade.
EO Media Group
Manage a digital inventory marketing platform product team with multiple properties internally while preparing for scaled execution in the broader media market. The platform now serves nearly 30,000 searches a week and grew direct revenue from zero to more than $20,000 monthly in 20 months.
Responsible for product development, identifying and tracking key performance indicators, market analysis, business model strategy and sales training, cross-department relationships.
Audience Engagement Specialist
Used audience data to develop tactics and strategies for special projects, niche products, and social media in combination with nine newsrooms, publishers, and ad staff to ensure that EOMG digital content generates high levels of audience interaction.
Identify trends and translate them into data-driven opportunities for improvement and new revenue.
Managed the daily operation and maintenance of company-wide news and additional niche and advertising web properties. Engaged with all areas of the business to support systems and coordinate with vendors.
Responsible for editorial projects and all editorial and marketing team content, production, and distribution. Contributed to the company's overall strategy as a member of the senior management team.
As Chief Editor of brass Magazine, responsible for hiring, supervising and training a team of 6 content creators and marketing specialists, plus a network of freelance writers. Pivoted magazine to a suite of teaching resources designed for the educational market.
Developed strategies for audience engagement and content marketing to meet company and customer goals while improving overall efficiency.
Organized market-specific online lead generation through whitepaper, webinar, and corporate blogging initiatives. Oversaw execution of marketing automation strategies and analysis.
Product & Marketing Manager
Worked across departments to originate and implement marketing strategy and social media processes. Led teams to design products with the needs and experience of varied audiences in mind.
Coordinate corporate webpage maintenance, messaging, and manage all media contacts.
Engaged readers online and in person while working collaboratively with peers to direct online news strategy and implement new content management solutions, streamline newsroom workflow, educate colleagues and encourage shift toward Web-first culture.
Corvallis Gazette-Times, Ames Tribune
Covered local news with vigor and dedication to fairness and public service, level-headed discussion and tenacity to dig for answers. Presented complex issues plainly and was recognized among my peers for fostering new and collaborative reporting methods.
Iowa State University
M.S., Journalism & Mass Communication
Thesis studies documented technological decisions, newsroom participation, and cultural hurdles inside each of four Iowa news organizations while outlining their strategies for dealing with disruption.
Awarded Kappa Tau Alpha Top Scholar Award and Peter Meehan Scholarship for contribution to theory and humanitarian concern.
Boise State University
B.A., Mass Communication
I worked as Managing Editor of the Arbiter student newspaper, as a Writing Center consultant and for one semester as a teaching assistant.
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