Matt Neznanski

A media, technology, journalism and idea mashup.

Attention as a resource

What are readers who ask for full RSS feeds really telling you? John Gruber says it’s that they want to pay more attention to you and share you with their friends.

Hey newspapers, quit worrying about what Google’s buying and serve your customers

Because technologies change, merge and shift, newspaper advice to advertisers and platforms for them must be flexible enough to adapt. Local business doesn’t need another business directory, they need a partner and a media hub.

Friday link roundup

I’m really liking the link management feature from Publish2. I can collect links all week long with notes and then share my take on them in one post. Hope you enjoy. Let me know your take in the comments. Story structure for the Web | NewsLab Jacqui Banaszynski suggests a “totem pole” structure to Web [...]

Reader frequency: The elephant in the room?

There’s an interesting conversation on new ad models going on in the Poynter online news e-mail list that started yesterday with Steve Yelvington, who forwarded a post from his blog for discussion: The argument goes like this: We have an audience problem. We can fix our sales incentives, train our people, tune our pricing and [...]