Matt Neznanski

A media, technology, journalism and idea mashup.

On pandas, lobsters and apps that rock both.

Adam Rifkin argues that Google looks at solving every problem with search while Facebook and Twitter are cleaning up the social realm. He’s probably right, but today it’s easier than ever before to have a toolbox full of all the best stuff and to whip out the right app for what I need right now.

The end of publishing? Not exactly…

Think it’s all over for publishing? Not if you look at it in the right perspective. Here’s a great video that helps.

An iPad strategy is only as good as the information flow

Calls for community newspapers to have a strategy for the iPad are misguided — unless they’re really suggesting a whole new way of gathering and presenting information.

Gulp. I just dropped the last two newspaper headline feeds from my reader.

Did I just join the “if news is important it’ll find me” generation? I think maybe so.

Creating distinct roles for print and online

I was asked by my boss this week to respond to some strategic planning coming from the company, specifically related to crafting distinct roles for print and online in newsrooms. Here’s my take on making that happen.

“One size” solutions don’t really fit anyone

Ryan Sholin posts this morning on a topic that has kind of rankled me for some time now: blanket pronouncements about about what “newspapers” should or shouldn’t do. …if you’re in the business of publishing pronouncements, predictions, prayers, analysis, criticism, or full on takedowns related to the current state of the newspaper industry, please understand [...]

Adding value to print by letting online be its own animal

Why not make the Web operation into one big beatblog about the mid-Willamette Valley and break away from duplicating print and online?

Reader frequency: The elephant in the room?

There’s an interesting conversation on new ad models going on in the Poynter online news e-mail list that started yesterday with Steve Yelvington, who forwarded a post from his blog for discussion: The argument goes like this: We have an audience problem. We can fix our sales incentives, train our people, tune our pricing and [...]

Ditching the baggage

Interesting post today at masteringmultimedia, who pulls this piece from Rosenblumtv’s post he calls microeconomics: The web offers not just another platform for distribution of product, but rather an entirely new calculus for how an online media company can be run. By its very nature, it changes the construct of most media businesses. Migrate your [...]

Serving readers

My good friend Jason over at wemediaguru has a good post that I wanted to touch on. In response to a Rob Curley post on serving audiences and giving readers what they want: A perfect example at where I work is the fact that accident stories and crime are well read on our web site [...]