Friday link roundup

Aussie working the herd

Aussie working the herd. Round em up, pup!

Rescuing The Reporters, shirky.com
This is a great post. Clay Shirky breaks down the hometown paper and asks hard questions of what’s locally produced and puts some of the “newspapers should do x to survive” into context.

The Audacity of Free, chrisbrogan.com
Hey, I like free stuff as much as the next guy. I like getting paid, too.This post makes a great case for charging something for stuff. But the tricky question is how to boost value of the something enough that someone will part with sheckles for it.

NPR lands $3M grant for hyperlocal initiative, lostremote.com
Look out. Take a look at this report about how National Public Radio’s growth has tracked over the past few years, most importantly in how they’re working to create bonds with audiences.

With msnbc’s purchase of everyblock and local tv stations poised to launch local blogs, local is going to get pretty crowded. NPR will be a force to be reckoned with.

Google unveils new local search for mobile, lostremote.com
This is great: star stuff while searching and get an interactive list on your phone. But it skews toward chain stores in my quick tests. Will have to experiment to see if local joints can be preferred.

Is the revolution over?, collegemediainnovation.org
Is it safe to say that the rehash of micropayment proposals or bitching about comments signals a completed technology distribution curve. Game over.

I’m not so sure. In fact, I’m afraid there’s much more pain as advertisers really get a handle on (and more savvy than ever about) what they really want for their dollars spent.

I do think, though, that the pace of change in types of new tools will slow. That means microblogging as a concept will stick around, but self-hosted solutions or outright competitors to twitter, for example, are likely. Mobile as a viable platform is established, but how people interact with it is sure to change. Etc.

That circular talk, though, will continue as long as the old guard is still waking up to the discussion and cycles through the phases of how to “save journalism.”

Someone ought to make a primer! “So you think you can save journalism: A primer on what’s already been talked about so wired journalists at the bar don’t roll their eyes when you walk away.”

Happier, getrichslowly.org
There’s a whole blog post wrapped into the concepts that come to mind with this post. Until then, chew on this:

The shift from being a rat racer to pursuing happiness is not about working less or with less fervor but about working as hard or harder at the right activities — those that are a source of both present and future benefit.

Taking lessons from Internet ubiquity and radio

Chris O’Brien has a great report on the steps NPR has taken to be leaders — not just in radio, but journalism itself — and how that has translated into a culture of innovation in the organization.

Among some fascinating stats (26.4 million weekly listeners, 38 foreign bureaus, $1.5 million in digital storytelling training) O’Brien hits on what I think is the real key behind NPR’s success:

NPR officials also credit the personal nature of their work, the fact that people connect with the voices of its reporters and personalities. That’s another lesson for newspapers: People like voice, and attitude. I think that’s been flushed out of a lot of newspaper writing which has become increasingly bland.

Indeed.

I commute an hour to work every day and while the afternoon drive is dedicated to decompression, which occasionally entails rocking out, my morning drive is all NPR. I’ll even break the music cycle if I happen to be on the road when Marketplace is on and I’m not generally into business news. It’s just that good.

So NPR’s success is due in part to telling stories in an engaging way to a captive (but not compelled) audience. Blogs and other distribution methods offer even more opportunity for personalizing news content and multimedia is a no-brainer.

So how do we convince the powers that be that investing time, effort and money into really doing online news delivery is a good investment?

May be we should start with Mark Briggs’ artful summation of On the Media’s report on the Pew Center’s latest survey of the future of the Internet:

  • The Internet will become completely ubiquitous. Half the survey respondents think that’s a good thing, half think it’s a bad thing.
  • No matter which side of the fence you’re on, Gladstone and Rainie end up agreeing that human nature is what will be revealed. We can’t blame technology.
  • Digital connectivity among people is an additive function. It does not replace offline networking. In other words, people are not more lonely or spend less time socially in the real world because of the digital connectivity.
  • We’ll become ridiculously mobile.

This isn’t Earth-shattering news, but it’s instructive to get it out in black and white (so to speak). It also provides a baseline for moving forward: Internet ubiquity is coming and bitching about how things have changed is a moot point.

Why make plans for anything else?