Tag Archives: products

Introducing The Money Side of Life

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I just finished leading a team in developing a niche news and information site for brass that we’re calling The Money Side of Life.

Money Side of Life starts as a blog written by a team of bloggers, designers and video producers with the goal of informing and inspiring people to take control of their money and live more fulfilling lives. In the future, we envision many more opportunities for reader involvement: events, contests, and more.

What was interesting from a content-wrangling perspective was the process of defining what we wanted the site to do, planning which social media platforms to use and how, and getting the editorial workflow into place. I was stoked to install EditFlow, a plugin that creates a robust editorial backend on WordPress that is very flexible and easy to understand.

Right now, our focus is on ramping up a less-periodic content team into a multiple-post-per-day operation. Then we’ll continue to refine our focus and develop reader habits.

Pretty exciting stuff. Follow us on Twitter (@MoneySideofLife) and Facebook.

Doc Searls on staking out beachheads for TV

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Doc Searls makes several great observations about where television’s going, especially in light of Al Jazeera’s online streaming (free of goofy cable restrictions) and complete ownership of news coming out of the Middle East for the past month and more.

Most compelling are his reference to Terry Heaton’s beachheads, each of which set a goal for capturing an aspect of online viewership without necessarily obsessing over “where the money is.” Heaton likens it to Wayne Gretsky’s “skating to where the puck is going to be”:

This strategy is to get us ahead of that and let the revenue grow into it. None of these will break the bank, and they’ll position us to move quickly regardless of which direction things move or how fast.

We all know how well the strategy worked for Gretzky.

With quality information, everything else falls into place

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More than anything, the real shift in the practice of providing information, whether it be about an organization or a product or a community, has been the demand for quality information. There’s an interesting post over at the Nieman Journalism Lab today that captures the cause of real angst into a real simple statement:

Worry less about journalism and more about quality information, however it gets gathered and distributed.

There’s more history and philosophy about the Knight News Challenge, and it’s worth a read. But for a tweet-worthy synopsis of what every 21st century information worker’s primary goal should be, there’s the take away.